In 2008 my family and I moved to a small town on the Pacific coast of Mexico, La Manzanilla. At the time there was no comprehensive website for the town. No way to find out if there was a bank in town (there wasn’t), how to get there, if credit cards were accepted (they are not), where to stay. I decided to build a site for the town and in the middle of the project I thought I could turn it into a business and not just a labor of love. After a few stops and starts, I had never built a website before so there was that, I got the site up and running and began to sell advertising to vacation rental owners. Today the site is the premier tourism portal and rental site for the town. I actively market it through social medial, media relations and paid online advertising.